About Me
- John
- John C. Peterson is principal of The Peterson Group, a media and marketing consulting company founded in 1995, specializing in community publications. He is the former president of Capital Cities/ABC’s New England Newspaper Group, which published 75 newspapers and shoppers in Connecticut, Rhode Island and Massachusetts. The Peterson Group offers a variety of services to community publications such as operational and marketing assessments, staff development, and revenue growth programs. The Peterson Group also offers seminars on sales training, advertising and management topics to companies, trade associations and business groups. He began his newspaper career as a reporter and was managing editor of a medium size daily and Sunday newspaper. His newspapers have won numerous regional and national awards for investigative reporting and general excellence. He is a member of the New England Press Assn. Hall of Fame and serves as a director of Free Community Papers of New England. For eight years he was a member of the adjunct faculty of the University of Connecticut. John Peterson has worked with over 200 newspaper companies as a consultant.